Boohoo has extended its deal with Rokt in a bid to reverse a fall in customers.
The Manchester-headquartered group suffered a decline of almost 10 million active customers to 18 million during its latest financial year while the number of orders it received dropped by 11% to 55.5 million.
Boohoo's revenue also dipped from £1.9bn to £1.7bn in the 12 months to February 28, 2023, while it made a pre-tax loss of £90.7m.
READ MORE: Click here to sign up to the BusinessLive North West newsletter
The group first partnered with technology company Rokt in September last year and will use its services to boost user engagement and profit per transaction across North America, Europe, Australia and New Zealand.
Craig Galvin, chief revenue officer at Rokt, said: "We're delighted that boohoo is expanding its partnership with Rokt to leverage our full suite of products powered by advanced AI which Rokt has developed over the last decade.
"We've seen incredibly strong outcomes so far and look forward to more growth ahead."
Edith Batchelor, senior digital marketing manager at Boohoo, added: "Our partnership with Rokt helps us achieve many of our customer experience and revenue growth goals.
"Our teams across Tech, UX, Marketing, Ecommerce and Finance have been working as a unified team, helping the partnership progress seamlessly.
"The partnership has helped us with experimentations that have proved to improve our customer experience across all our platforms.
"We are looking forward to exploring new placements, such as the payments page, with Rokt in the future."
